Systems Integration Asia – April-May 2018

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QICGRE, a major operator of retail shopping centers around the
world, recently created brilliant new high-tech revenue streams at
two of its Australian locaons with the help of Digital Place Soluons'
(DPS) expert digital display integrators ulizing NanoLumens cung-
edge LED displays. According to DPS Director Stephen Rubie,
installaons such as these are breathing new life into the in-person
shopping experience and allowing owners to capitalize on every
possible adversing locaon — even the open air above shoppers'
heads.

“Large, innovave digital display installaons excite customers and
provide new revenue streams for retail locaon owners,” Rubie said.
“With NanoLumens' lightweight and easy-to-install LED displays, we
can mount them virtually anywhere a client wants. Our two latest
installaons at QICGRE's Canberra Centre and Westpoint Shopping
Centre show exactly how versale the technology is, with each
double-sided vercal display hanging from the ceiling without any
addional infrastructure support. These installaons would simply
not be possible with any other display technology.”

The display at Canberra Centre, measuring 11' by 19' (3.3528m x
2.7432m) and weighing 2,100 pounds (952.44kg), and the display at
Westpoint Shopping Centre, measuring 9' by 16' (2.7432m x4.768m)
and weighing 1,540 pounds (698.53kg), provide incredibly bright,
large, crisp imagery with their 4mm pixel pitch designs. Freed from

QICGRE Malls Generate Revenue 'Out Of Thin Air'

Digital Place Solutions Awe Audiences with Advanced NanoLumens LED Displays

the constraints of heavy, unwieldy mul-panel video walls, DPS was

able to suspend the NanoLumens displays from each locaon's glass

atrium high above shoppers, requiring no major construcon or

support infrastructure.

“We are thrilled with Digital Place Soluons' installaon of the

NanoLumens displays,” said QICGRE's Head of Commercial Dennis

Michael. “The vibrant, oversized double-sided displays are a new

point of interest for shoppers that allow us to ulize space that

previously was impossible to moneze. Think about it: with DPS

able to hang huge NanoLumens displays above busy foot traffic

corridors, we are basically creang markeng soluons for retailers

and brands out of thin air. Addionally, the DPS team was

exemplary in their conduct and professionalism, and worked closely

with our mall operaons team to deliver an outstanding product

without impacng the mall's day-to-day operaons. We would be

delighted to work with Digital Place Soluons on further

deployments.“

DPS knew right away that, to deliver what QICGRE requested,

NanoLumens was the only choice. As is common in large shopping

centers, both locaons are subject to strong sunlight, so the

displays needed to be incredibly bright in order to be visible in all

condions. They also needed to be lightweight enough to safely

The NanoLumens LED display at Canberra Centre measures 3.3528m by 2.7432m and weighs 952.44Kg

AUSTRALIA INSTALLATION