theceomagazine.com | 39Anzheng Fashion Group is riding the fast-growing wave of Chinese
high-end fashion, a wave that Zheng Anzheng hopes to capitalise on.WORDS ADRIAN FLORES • IMAGES ANZHENG FASHION GROUPF
ashion runs through the veins of Zheng Anzheng. The President of Anzheng Fashion
Group often goes clothes shopping in malls, an activity he says can take several hours.
He even talks about fashion with his children. He doesn’t hold back. “I criticise my son
occasionally for wearing T-shirts all year round. Sometimes I’m also dissatisfied with my
daughter’s dressing style,” notes Anzheng. “I’m someone who loves beauty.”
Born in Wenzhou in the south-eastern Zhejiang province, Zheng says the local
people are famous for always staying one step ahead in grabbing commercial opportunities. As the
owner of six major clothing brands – JZ, IMM, Anzheng, Michelle Moissac, Fiona Chen and
Annakro – it is a trait he has clearly inherited.HIGHER
Interview | INSPIRE