BRAND PROFILE
a supportive team who coach and
motivate members as they enjoy their
workouts.
Our Curves Circuit is designed for
safety, simplicity and effectiveness.
The machines adjust automatically
for every woman and fitness level,
providing the benefits of cardiovascular
exercise with strength training
through safe movements of hydraulic
resistance. This provides an effective
workout, while also protecting the
joints and increasing bone density.
Specifically designed for women,
every low impact machine works at
least two muscle groups and as many as
four at any one time. They’re designed
to ensure the right form and the right
resistance are achieved with maximum
results.
Our next generation Curves SMART
sensors provide instant feedback,
precision workouts and progression
reports to help members achieve their
goals and monitor their progress.
WHAT’S THE APPEAL FOR
CUSTOMERS OF CURVES?
Curves offers a community of support,
with one-on-one coaching to help
members achieve their goals. Each
Curves club creates a non-judgemental
and welcoming environment in which
women of all shapes, sizes, ages and
fitness levels can work out and reach
their health goals.
When a member joins Curves, they
join the family. Our boutique clubs
foster a community of like-minded
members, who support one another
during their fitness and weight loss
journeys. This, combined with our
Curves Circuit Coach being there every
step of the way to teach and motivate,
means our members never feel isolated
or alone as they progress.
Our 30-minute strength training
workouts are fun, fast and effective and
appeal to women of all ages and fitness
levels. Members receive monthly
coaching sessions with our Curves
Coaches to assess results and receive
nutritional advice in order to help
achieve and maintain healthy lifestyles.WHEN DID YOU BEGIN
FRANCHISING AND WHY?
My interest in the franchise concept
came from my own experience as a
member. I first walked into Curves in
Canada in January 2003, after gaining
weight from nursing my husband for
two years.With Curves, I lost 50lbs - and have
kept it off. I was sold on the programme
and loved the culture, so I opened
several franchises myself and then
worked with the company to manage
all the interest received to expand
internationally.HOW MANY FRANCHISES
DO YOU OPERATE AND
WHERE ARE THEY?
With over 25 years in the fitness
industry, Curves is a proven business
model and we continue to expand.
Currently we have over 4,000 Curves
franchisees globally and over 2.4
million women members working out
daily. We have a number of clubs in the
UK, Ireland, America, Far East and
Central Europe, to name a few.TELL ME ABOUT THE TRAINING
AND SUPPORT YOU OFFER
A NEW MASTER FRANCHISEE
OR AREA DEVELOPER.
We have a dedicated team of
experienced specialists whose role is
to ensure support in every aspect of
running your own Curves franchise.
A number of our senior management
team - myself included - have opened
and successfully operated our own
Curves franchises, so we know from
practical experience the challenges you
may face and, more importantly, how to
overcome these.
We help from day one in providing
support, assisting with business plans,Established: 1992.
Number of franchised outlets: Over 4,000.
Location of units: UK, Ireland, USA, Canada,
Scandinavia, Central Europe, Africa, Asia, Far East
and Middle East.
Investment range: £35,000-£40,000.
Minimum required capital: £35,000-£40,000.CURVES INTERNATIONAL AT A GLANCE