August 2018^123YOUNG OUTDOORIANS
Gurpreet Kaur, Business Manager, MOMS Outdoor Media Solutions
“From the days of my graduate studies I had cultivated an interest to
understand the brand journey and advertising which is one of the pathways
for that journey. OOH fascinated me. I always liked the way this medium
delivers the messaging and create an impact even as it has only a limited
attention span of consumers. In shifting from the vendor to agency side
and knowing each aspect of the working culture and the processes, I have
been able to live the best of both worlds. There ought to be insurance
schemes and better safety equipment for mounters, as they are the ones
who risks their lives to install the media in any weather conditions.”
Minnal Rana, Assistant Business Manager, Kinetic WW
“The versatility of the medium, its omnipresence and variety of experiments
attracts me. It is an industry made of unlimited space, unending formats
and unbelievable innovations. The vastness and flexibility of the industry
gives the scope to play with imagination and come up with exciting ways
of advertising to offer your client and address their media requirements in
the most customised and suitable fashion. Kinetic Worldwide brings you an
advantage of working with a plethora of clients across categories. I am quite
impressed by how things run in the West with centralised systems for booking
media which is much more reliable and transparent.”
Karan Sapru, Business Manager, MOMS Outdoor Media Solutions
“There are many interesting areas of OOH industry but I am particularly
interested in the creative dimension, innovation, audience metrics, etc.
Working and successfully executing each campaign becomes a highlight
because OOH is an immensely competitive market where getting a client
or an account is itself a bit challenging. And then bigger challenges start
with making a vision into reality by executing the campaign at its best. I
am glad that I have had the opportunity to work with client like Cure fit,
Titan, Ola, ABOF and Big Basket. We are in the digital era where I believe
DOOH will a boom. The OOH industry needs to focus upon consolidation,
professionalism and transparency.”
Priti, Assistant Manager- Client Servicing, OAP India
“In OOH industry, exploring all geographical regions is very interesting as it is
an important aspect in understanding the industry in depth i.e. the different
types of media in different region. The good part is meeting new people
and learning from their experience and their perspectives -- both on the
vendor and client side. As we all know, the OOH industry is unorganised,
so while adjusting with the unorganised culture, I learnt to organise myself
and work, and an organised way of working helped me improve my people
management skills and team work. I wish the industry becomes organised
and usher in more transparency between our clients and us.”