August 2018^125Rohini Ramachandran, Assistant Business Manager, Kinetic WW
“I believe OOH works as it is contextual, interactive, innovative and the
possibilities are limitless. I am excited to be in this industry, especially now
that there is huge investment both from the brands end and the media
owners’ end. A brand strategy is always unique and to integrate OOH into
any marketing campaign in a way that a brand can break through the
clutter is very interesting. We have a long way to go, when we compare the
possibilities in our country with those in countries like USA, UK, and China.
I mean, they are talking programmatic and real-time while we await the
advent of DOOH. If not a Times Square or a Piccadilly Circus, I hope to see at
least ambient spaces having more of digital offering.”
Reshmi Nair, Account Manager, Rapport Outdoor Advertising
“A 3-month internship led to an offer of a full-time position wherein
I was responsible for sales of airport media. Through these years, I have only
got more inquisitive about the industry and its working. The thing that really
excites me currently is the way we can effectively capture the attention of
consumers when they are out of home through an innovative medium like
OOH. Numerous awards at multiple forums kept me constantly motivated
and pushed me to break new ground always. Apart from the industry
awards, client awards also have given me a career high. Usage of new
technology and OOH-mobile integration have always excited me. OOH needs
more stringent guidelines from the municipal corporations to ensure illegal
media are not there.”
Sana Salim, Manager- Client Servicing, GLO
“Outdoor is big, bold and right in front of you! As it is said, you can’t turn it
off or turn the page or throw it in the bin. This stream of advertising has
become dynamic as it fascinates me. The client-servicing role has always
attracted me as one gets to work directly with the clients to nurture long
term relationships as their partners, guiding the whole campaign building
process plus it gives us a huge canvas to paints your ideas upon and
explore the creative side of oneself. The highlight of my career would be
handling multiple premium brands.”
Revathy, Account Executive, Rapport Outdoor Advertising
“I pursued engineering as my core subject but was fascinated by a career
in the media & entertainment industry, especially in a marketing field.
Also, it makes me feel that I am part of a large entertainment field. To
see your billboard ad across cities in India being spoken about on social
media websites is exciting. I am only three years into this industry, but
I am constant learning and the growth has helped me achieve a lot of
appreciation from the client. As everyone says, OOH is an unorganised
industry, so I would want to ensure that every department does its work
responsibly.”
YOUNG OUTDOORIANS