Outdoor ASIA - July 2018

126 August 2018

E

ven before Amazon’s Prime Day flash deals could

create some excitement amongst buyers, the

innovative OOH campaign designed to promote the big

deal captured the attention as well as social media posts

of many, including some celebrities. The e-commerce

giant took a fresh campaigning route to create the buzz

and retention factor with unique installations executed

in the top three metros- Delhi, Mumbai and Bengaluru.

This time, the brand instead of boarding onto the

conventional outdoor formats, acquired the on-ground

space where the huge installations of auto-rickshaw,

peacocks, delivery boys, etc. with parcel boxes were

placed at prime locations, emphasising the sale date

i.e. #16th July. The idea was to depict that great deals

are on its way for the consumers.

All installations designed in the same theme were

deployed at premium high-footfalls secured locations

such as malls, metro stations, airports, cafes, etc. in

all three cities. These well illuminated installations also

turned out to be selfie points for many which brought

SIMPLY CREATIVE

Amazon intrigues consumers

with artistic installations

Handled by Rapport Outdoor Advertising, the prime day flash sale was

promoted through unique & appealing structures at high-foot fall locations

the brand a step closer to the TG. The campaign

also gained traction with various celebrities uploaded

installation on their social media to enquire about the

specific date and appreciating the art. The OOH duties

for Amazon is handled by Rapport Outdoor Advertising.l

Source: http://www.media4growth.com