Outdoor ASIA - July 2018

38 August 2018

THINK DIGITAL

‘Technology assists with

maximising the inventory use’

O

OH businesses in general are somewhat

conservative in the adoption of new technologies,

especially in the developing and emerging markets.

What factors will encourage a greater number of

OOH enterprises to embrace new technologies to do

business better?

As digitalisation complexifies the inventory management,

at Ayuda we think support is a point of honour. We

support clients throughout the transition process of

Ayuda. We’re constantly working on the agility of our

software to adapt to their specific needs: we offer a full

control of the business processes, real time information

and reporting. Moreover, OOH companies in 2018 can’t

only count on excel spreadsheets to manage their

digital and static inventory. They can be managed

through our robust and complete solution, that can also

do charting, thanks to CMS.

While taking your products and services to different

markets around the globe, do you connect directly

with the target companies or do you work with the

OOH industry bodies that in turn build awareness of

your offerings among the business leaders?

We do both. We introduce our offering to OOH

companies at conferences and tradeshows organised

by industry bodies around the world (the OMA in

Australia, for example). We also work in collaboration

with the OOH associations to propose our software

solutions to their members. In some countries, we even

provide our software development expertise directly to

the association as an advisor and supplier. We power

the Geopath portal in the US, for example.

Rémi Roques, Managing Director of Ayuda Media Systems, a global technology

company that empowers the D/OOH industry with easy-to-use, innovative software

tools driving the entire OOH workflow, throws light on the imperative of adopting new

technologies to do OOH business better, in an interview to Rajiv Raghunath. Edited

excerpts:

Do you see a correlation between adoption of new

technologies and business growth? Please illustrate

your response with some examples.

Of course. Technology assists with maximising the

inventory use and as a result growing revenue and profit.

Our software applications are systems that have the

objective of bringing value to a business. When we work

with our clients, our primary focus is to improve their

Rémi Roques, MD, Ayuda Media Systems