92 August 2018
TRANSIT MEDIA
The Metro rail networks have become the veritable backbone of urban transport
infrastructure where they are operational. Ridership on the Metro networks is
growing everywhere, making the OOH media formats available on the networks
compelling advertising destinations. The formats are wide-ranging, from inside and
outside station branding, to digital screens, train wraps and in-train advertising. Add
to those, regular onground brand activities, and the Metro networks become a hyper-
busy place for brand advertising. This report provides an overview of the OOH trends
and developments spotted across the Metro rail networks.Metro Media:
Gaining Traction Everywhere