94 August 2018
TRANSIT MEDIA
“Delhi Metro is the only effective alternative public
transport in Delhi and it far outweighs the Delhi bus
network, both in terms of reach and advertising
opportunities. With the
recent additions of Line-7 &
Line-8, the reach of Metro has
expanded further and is now
connecting every part of the
city. Out of Home advertising
through the Metro rail media
has always been preferred as
it is cost effective and can
cater to specific target areas
at nominal costs, which is
very useful for nearby retail showrooms, institutes, etc.
Also, inside station advertising has opened avenues
for innovations including digital media like vide walls,
etc., which our company has successfully installed at
Okhla Station,” says Ritesh Vasudeva, CEO, Hindustan
Publicity.- Civil structures
The civil structure advertising format on the Metro pillars
has its own advantage and exclusivity, as it caters to
not only Metro commuters but also those who travel by
roads. The civil structure media includes bridge panels,
duct panels, cantilevers, which are similar to any other
large format media.In fact, some of them are said to be bigger than other
formats in Delhi and available at the eye level. As they
are catering to the masses, they have been preferred by
almost all categories of brands from lifestyle to jewelry
to educational institutions. Also, the Metro pillars are
seen reasonably priced comparatively to other mediums
in the capital city.Pioneer Publicity, a nationally spread media owning
firm, handles the civil structure rights of a bunch of
lines spread across Delhi NCR.- Semi-naming rights
Semi-naming rights, which is a big-ticket advertising
concept, was introduced by DMRC in 2014 and it has