http://www.mixmeetings.com AUgUst/sEPtEMBER 2018 MIX 47
Connections’ expertise, understanding and capability set it apart.
Staging Connections was responsible for all aspects of the
evening, from technical design, and creative and digital delivery
through to the red and gold-themed décor. Tables were dressed
in traditional gold linen with centrepieces and complementary red
floral displays.
HIGHLIGHTS
The highlight of the evening was the unveiling of a special Australian
label of the spirit. Ten VIP guests were invited on stage to activate a
tailormade lighting display, counting down to reveal the new Sydney
limited-edition bottle.
Upon entering the venue, guests were welcomed into a cocktail
space featuring iconic brand labels of the spirit from the Moutai
archives – each presented as a piece of art. They were then led
CHeCkLIST
EVENT: Moutai’s Australian
label launch
ORGANISER: Staging
Connections
LOCATION : Sydney Town Hall
AT TENDEES : 500 guests
BIG MOMENT: Unveiling of
the new label by ten VIP guests
DATE : May 30, 2018through an exhibition space showcasing the brand’s story and
history, with interactive displays. A custom-made, suspended
20m x 5m holographic screen showcased the content across
borderless displays, highlighting the cultural significance of
the occasion.
Moutai has separate labels for every province in China, and for
the first time, an Australiana-themed label has been added to the
archives. Vintage labels were exhibited, giving guests the chance
to celebrate the brand’s story and place in Chinese culture with a
pre-dinner drink.
A separate display under the eastern gallery of Sydney Town Hall
was designed with touch screens and pillar-wrapped graphics for
guests to further immerse themselves in China’s national spirit.
The gala dinner featured a traditional Aboriginal dance, entertain-
ment by the Moutai China Group, and an operatic performance by
soprano Emily Anne Garth, who sang in both English and Chinese.UPSHOT
John Schryver, Staging Connections director, special events, said
the Sydney team produced a spectacular event that transfixed
delegates. “The event was an incredible success. Showcasing a
new product is so effective when given the opportunity to present
an entire sensory experience using technology to educate and
excite guests.”
Mocha Du, representing Moutai China, also praised the event.
“We could not be happier with the result. Our VIPs and delegation
were enthralled by every aspect of the event and [it] really engaged
with our message.
“The event was months in the making, requiring the Staging
Connections team to juggle many moving parts and please
multiple stakeholders in Australia and across the globe. The level
of professionalism was outstanding, and nothing was too
much trouble.” l