48 MIX AUgUst/sEPtEMBER 2018 http://www.mixmeetings.com
examine ii
NortherN
NutritioN
Direct-marketing
giant herbalife
inspires sales
delegates to ‘Be
the Difference’
in Bangkok's
impact ArenaCALiForNi A-based direct-marketing nutrition company herbalife
held its North Asia extravaganza at Bangkok’s impact Arena,
exhibition and Convention Centre in June, drawing around 7,000
sales delegates.
the company, which sells weight management tools, nutritional
supplements, energy, sports, fitness and personal care products,
operates in more than 90 countries through a worldwide sales force
of around three million distributors, who are paid both for their sales
and the number of people they recruit, a practice commonly known
as multilevel marketing.
the nutrition giant sponsors more than 190 world-class athletes,
teams and events around the globe, including former real Madrid
star Cristiano ronaldo, uS Major League Soccer LA Galaxy,
numerous olympic teams, and FC Barcelona’s Lionel Messi
between 2010 and 2013. the company also has a corporate social
responsibility programme – herbalife Family Foundation – aimed at
making nutrition available to children in need.
the company operates throughout the North Asia region, with
200,000 distributors in China alone, and also has manufacturing
facilities in Suzhou and Nanjing.
the North Asia meeting in Bangkok followed a Southeast Asia
event in Singapore in May, which attracted around 15,000 delegates
from more than ten countries, including Australia, New Zealand,
Philippines, indonesia, Malaysia, South Korea and thailand.
herbalife says June’s North Asia extravaganza – themed “Be the
Difference” – focused on “providing North Asia members with the
knowledge and tools to build a healthier community around them
by adopting a personalised, face-to-face approach to customise
specific nutrition programmes for each individual”.WinninG PiTCH
Although herbalife holds its regular Asia regional meetings on
rotation in several countries, it has been organising events in
thailand since the 1990s – its 2011 extravaganza drawing more
than 20,000 sales delegates to the Bangkok international trade
and exhibition Centre.
one of its largest regional events to date, though, the Asia
Pacific extravaganza 2013, attracted more than 23,000 people
to the impact Arena, exhibition and Convention Centre, and the
venue, considered the second largest exhibition and convention
venue in Asia with an indoor floor space of more than 140,000
sqm, now counts regular herbalife meetings among the 490