The CEO Magazine Asia - 10.2018

(やまだぃちぅ) #1

94 | theceomagazine.com


exceeding US$100 million. It has continued to
expand from historical Malacca city to neighbouring
Asian countries and beyond, winning multiple global
recognition and several prestigious industry and
enterprise awards along the way. The company
continues to see year-on-year growth and increasing
market penetration in Taiwan, Indonesia, Malaysia,
Singapore and Hong Kong, and Alan hopes to
expand to Australia, Thailand, Vietnam, Cambodia,
and the Philippines soon.
“Our business philosophy
has always been centred on
community growth, beauty,
health and happiness,” says Alan.
“We’ve won a number of awards
for our practices, efficiency and
leadership and this recognition
proves that what we’ve built is
a business of equity, honesty
and innovation.”


A LEADING EXAMPLE
Backed by almost 30 years’
experience in financial
and corporate management,
diversified investment portfolios
and international customer
relationship marketing, Alan
leads his team in line with the
philosophy that living an organic
way of life and attaining health
from the inside out is the key to


a long, happy existence. Eager to share his knowledge
with the next generation, Alan has become an icon in
the business community, having mentored more than
300  entrepreneurial millionaires.
Credibility, integrity and an organic lifestyle are
not only watchwords in MELILEA’s culture, but they
are also a large part of the way Alan lives his life.
“A good leader must have a vision and mission and
lead by example,” he says. “They must be trustworthy,
honest and dedicated to serving their employees,
business partners, distributors, consumers and the
wider society.”
A pioneering, global, green corporation,
MELILEA’s range of premium-quality products
are made from natural, organic non-toxic sources.
Through its vision of ‘Transforming People’s Lives’,
MELILEA believes that you can transform yourself
and at the same time, transform others. This vision
applies to every person involved in MELILEA’s
supply chain – from the farmers growing the crops
and the distributors selling the products, all the way
to the end consumer.
“We came up with a powerful idea that would
allow people from all walks of life to start a business
of their own through our platform, while reaping
the benefits of our support and
training system,” Alan explains.
“MELILEA is open to anyone,
regardless of background,
experience, age or educational
qualifications.” Alan also notes
that the company’s incentive
system avoids selling the
‘get-rich-quick’ dream offered
by many of its industry
counterparts. Rather, it
distributes profits fairly across
different levels to ensure
independent business partners
are always motivated to do their
best work.

ORGANIC GROWTH
The global organic food and
beverage market is expected to
reach US$320 billion by 2025,
according to market intelligence

OUR BUSINESS


PHILOSOPHY HAS


ALWAYS BEEN


CENTRED ON


COMMUNITY


GROWTH, BEAUTY,


HEALTH AND


HAPPINESS.”


The organic food


and beverage


market in the


Asia–Pacific region


is projected to see


rapid revenue


growth of more


than 12 per cent by


2025, according to


a 2017 study by


Grand View


Research.

Free download pdf