The CEO Magazine Asia - 09.2018

theceomagazine.com | 167

Want the milky way to light up your car’s

interior? For a cool seven-figure price tag,

the Bugatti Chiron can arrange just that.

Bugatti has announced it will offer buyers

of its quad-turbo W16-engined supercar a

rather celestial option. The Chiron is now

available with Sky View, a pure glass roof

that will fill the two-seater cockpit with

natural light. Four layers of wafer-thin glass

are laminated to increase the strength of

the roof, and to minimise noise. It’s also

tinted for privacy, as well as the reduction

of heat and ultraviolet radiation. Talk about

luxe individuality.

The Bugatti Chiron starts at US$3 million.

A STELLAR VIEW

Step aside Dubai. The masses

are flocking to Abu Dhabi for the

unveiling of the ‘Salvator Mundi’.

Abu Dhabi’s Louvre museum is

the new home of the US$450

million painting, a masterpiece

by one of the most important

artists in history, Leonardo

Da Vinci. With less than

20 known surviving paintings by

the Italian Renaissance master, it

is Da Vinci’s final known work to

enter the collection of a cultural

institution. Can you hear that?

It’s the excitement of art lovers

already reaching fever peak.

The ‘Salvator Mundi’ will be

revealed on 18 September 2018.

THE WORLD’S

MOST EXPENSIVE

PAINTING

What defines luxury? Is it the history of a brand? The status

associated with it? The exclusivity of an item? As the definition

of this term continues to evolve, modern luxury labels must also

alter their offering to meet the changing tastes of high-end

global consumers – or risk being left behind.

The Kadence Luxury Index 2018 surveyed 5,775 consumers

in 13 markets to gauge their opinions on eight different

components of luxury. Quality was found to be the number one

reason people lusted for luxury, with cars seen as the most

luxurious industry, followed by jewellery, then watches.

The Index noted a distinct difference in opinion between the

East and West as to what industries and brands were preferred.

Overall, jewellery was the favoured segment in the eyes

of Western consumers, while cars were identified as the

most decadent item in Asia.

From top left: Tiffany & Co.
ring; Rolls-Royce Cullinan;
Tiffany & Co. Paloma-Picasso®
ring; Mercedes-Maybach Vision
6 Cabriolet; Rolex Pearlmaster.

DEFINING

LUXURY

1. Mercedes-Benz


2. Ferrari


3. BMW


4. Lamborghini


5. Rolls-Royce
   6. Cartier
   7. Rolex
   8. Tiffany & Co.
   9. Porsche
   10. Bulgari

MOST LUXURIOUS BRANDS

IN THE EAST: