The Venture – June 2018

your life, whenever someone

irons cotton with a hot iron,

you’ll suddenly think about

your first grade classroom.

Likewise, if lavender was your

grandmother’s signature

scent, you will be reminded

of her any time you smell

anything lavender scented,

even if you never knew the

name of the fragrance.

Using Scent Purposefully in

Building Design

Architects today have begun

to realise that which seductive

women have known since

Biblical times, and which real

estate agents have employed

to close many a sale: scent

affects decision making. Many

a man has awakened in the

morning on perfumed sheets

smell is usually the first to
show up to an event and the
last to leave. Learning and
memory are strongly linked
to the sense of smell. Thus,
if your first grade classroom
often smelled strongly of
hot cotton because of rain-
damp clothing that was laid
to dry on the steam radiator,
it’s likely that for the rest of

June 2018 | VENTURE Collaboration | 57