Airliner World – April 2018

64 AIRLINER WORLD APRIL 2018

In Numbers

6

Shades of blue trialled by Lufthansa

on a test aircraft before the final

colour was selected.

40

Number of aircraft that will wear the

new livery by the end of this year.

21

Days it took for the first 747-8 to

be stripped, prepared and then

repainted.

531

Items of branded onboard equip-

ment, including crockery, trays and

amenity kits, that must be replaced.

1,100 Litres of paint used on a 747-8

45,000

Crane motifs in each of Lufthansa’s

747-8s, all but four of which are on

board. This includes 4,000 branded

glasses, 2,500 napkins, 300 aircraft

trolleys and 120 amenity kits.

Crane on Tour

Lufthansa followed up the official launch of its

new branding with a multi-stop promotional tour

around several airports in Germany as well as

Milan and Paris.

The bulk of this round robin was flown by 747-8

D-ABYA, which left Frankfurt on the morning of

February 8 just hours after it had been officially

unveiled in the airline’s revised livery. The jet,

operating as flight LH9988, made stops in

Cologne, Düsseldorf, Bremen, Hamburg, Hanover,

Berlin, Dresden, Munich and Stuttgart before

returning to Frankfurt.

This was complemented by A321 D-AISP, which

showcased its new look on scheduled rotations

from Munich to Milan/Malpensa and Paris/

Charles de Gaulle.

Developed for a Digital World

The new branding comes after a

“complex process with numerous

experts,” according to Lufthansa,

which noted: “After intensive prelimi-

nary studies, more than 800 designs

and own-colour developments in the

laboratory, the new aircraft design

was completed.”

The carrier cited the need to address

digitalisation and changing customer

requirements for its decision to revamp

the look, adding that it also needed

to modernise the appearance of its

aircraft “in order to remain up-to-date.”

It stressed, however, that many of the

elements – such as the revised crane

logo and new corporate typeface – are

not intended to be drastically different,

but rather have been updated for

digital optimisation.

“An important challenge in revising

the design was to meet the require-

ments of today’s and tomorrow’s

digital world. In addition to optimising

the crane for new technical require-

ments, Lufthansa has developed its

The new look is

expected to be rolled

out across some 330

aircraft over the next

eight years.

Lufthansa’s Boeing

747-8s feature around

45,000 crane motifs, all

but four of which are

inside the cabin. This

includes 4,000 branded

glasses, 2,500 napkins,

300 aircraft trolleys and

120 amenity kits.