THE TRUTH ISSUE
23INFOGRAPHIC
TYPES OF LIES
BLUFF
Pretending to be
in possession of a
skill, qualifi cation
or intention.
COVER-UP
Attempting
to deny or
obfuscate a
v ous lie or
ction.
HALF-TRUTH
Deception h t
od
t
c elements
uth.
FRAUD
A false premise
for material or
fi nancial gain.
NOBLE LIE
t ategic
truth
would
cause harm if
uncovered.
WHY PEO IE IN SURVEYS
SELF W RTH
To app ler,
rich , e ter
looking etc.
SOCIAL
PRESSURE
Surveys estimating
voter turnout are
always infl ated
because you’re
supposed to
vote and it’s
embarr ssi
admit oth r
S T VIT
e
a m li l
to answ
conservat
when questione
on topics like sex,
fi nance, drugs
or faith.
D IRABLE DATA
Some respondents
deliver answers
to ‘help’ or ‘please’
the research.
FAVOURABLE
INFLUENCE
Hoping to infl uence
a research outcome
that is favourable
to the respondent.
TO AVOID BAD SURVEY DATA
BT
Don’
to
after an
to as l
abo i
RAL
l ding
ns
nate
res
lite,
shionable or
PC (politically
correct).
DON’T JUDGE
Ei e
t
r
f
rt
t.
DON H
ive your
pondents
a ple
time t.
APLNEI WWO EYBE?
ONE SURVEY FOUND A
underreporting of -day
hospital stays be a
people respondin
survey simply for
AND
ly
ei
.
Source: Cornell University S : b i n ar y