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CANADA’S FIRST ALL MALE GROOMING CENTER AND BARBERSHOPBeaverTails
“BeaverTails started humbly in 1978 as a
tasty product,” says President & CEO Pino Di
Ioia. “Over time, we opened stores in tourist
areas that were destinations, like on a moun-
tain top or on the Rideau Canal. We had a
unique product and unique locations – it was
the perfect storm.”
Di Ioia himself has a long history with the
company. He and his co-owners (his wife and
his twin brother) all started out as employees
at the brand’s second location at an amuse-
ment park in Montreal.
The three signed on as franchisees in the
1990s as the franchise expanded rapidly. By
the early 2000s, the Di Ioias were asked to take
over the 100-location system and restructure
it. They scaled back to about 65 locations and,
in 2009, became majority owners in the com-
pany. After a few years of slower growth, Bea-
verTails has ramped up expansion again.
“We’ve brought the number of locations
to almost 140, and we are opening 20 to
25 stores per year,” explains Di Ioia. “OurUNIQUELY CANADIAN