Choosing an email service provider is an important decision. It can
literally be the backbone of your online business, so you'll want to
choose wisely.In most cases it will probably be Aweber, but no matter what you
choose to make sure you do it and start building your email list as
soon as possible. Then you'll be able to say what just about every
profitable email list owner says at some point... “I wish I'd started
building my list sooner!”
HTML or Text Messages or Both in Your Email Messages?
You use HTML messages, text messages or both in your
autoresponders and broadcasts.Let's start with some information about the difference:HTML – You know those emails you get that are colorful, include
pictures and fancy text? Those are created with HTML code.
Newsletters or 'Ezines' are often created with HTML messages.Text – Text messages are simply, text. There is no formatting, or
color, images, graphics, bolding, italics or other accents.So... what to choose? Let's start by comparing the advantages and
disadvantages of each format.
HTML emails have a lot of advantages:
− Can be branded to the business look and image,
conveying an overall congruity in marketing message.
− Allow for easier hiding of link tracking, allowing you to see
what customers click on while still making the links look
user-friendly.
− Formatting of text using bullets, bolding, italics, headings and
other effects can increase readability of your emails.
− If you're looking to build personal relationships with your
customers, HTML is probably not the way to go because it
doesn't look like a regular personal email.Page | 13