WHICH OF THE PIECES IS YOUR
The Starbucks one. I was looking at a vintage
reference book when I started sketching it and I
tried some new layout styles while sketching it out,
ultimately settling on what I had there. I had also
just created my chalk brush, which is still my most
realistic that I’ve made, so I made use of it playing
off of the Starbucks aesthetic.
SO, HOW DID THE IMAGE COME TOGETHER?
Starbucks had a contest to select someone to win
free coffee for 30 years. I happened to be on my
couch looking at a new book of vintage typography
when I saw the article pop up in my Facebook
[feed]. So I took inspiration from the book and set
In Photoshop, I rely on tool presets that I have
made from scratch (such as my chalk brushes), as
well as tools by Kyle T Webster (www.kylebrush.
com). The tools he’s created are fantastic and are
game changing. They helped my work jump up a
level when he first started releasing them. Because of
tools like that, my work is able to be created entirely
digitally and entirely in Photoshop.
WHAT SORT OF RESPONSE HAVE YOU HAD
ABOUT THE CLICKBAIT PROJECT?
Surprisingly people thought it was funny, and it
was picked up by Tumblr and featured on their
blog about a month or so after I started it. From
there it grew in followers from about a hundred to
close to 10,000 in a matter of a few days.
to sketching this in my sketchbook. When I go to
scan in my sketches, even though I have a good
scanner, I will often just take a picture with my
iPhone and send it straight to my computer and
then place it on a document in Photoshop.
Since Starbucks uses a lot of rustic elements
and chalkboards, I wanted to create this digitally
in a chalkboard style with a brush I made from
scratch myself that mimics how chalk adheres to
a chalkboard. That brush alone probably took me
10 hours to perfect and it’s one of my secret
weapons in the design world.
From there I went on to add in the signature
green that Starbucks uses and had fun with
shading and various effects that I achieved
through layers and layer masks.
“Any parts where you can see through to the chalkboard (like in the top
banner) are where a layer mask was used to achieve the effect I wanted”
“I just start a rough digital sketch. From
there I began to build out the lettering in
Photoshop and as I continued, I added in
details and colour to the whole piece”
“I reference a lot of different vintage typography that I’ve found online, in old lettering books and any book that Louise
Fili has put out. Those books are an amazing resource for vintage typography and they’re sorted by styles!”
A digital sketch
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