TOP 5 PRODUCTION TIPS
Paul, Matt and Paula share
their essential advice15:00
!$Ɏ(/C MEETING
).Ĉ4(%Ĉ+)4#(%.Ĉ
We often have quick catch-ups and micro-meetings all
around the office. Here we’re going through current
project deliverables. We use multiple visual aids such
as iPads and our glass boards to keep on top of things
and to make instant changes and updates.16:00
).Ĉ4(%Ĉ:/.%
I sit right among our designers
and developers so we can easily communicate
when we need to, but this doesn’t stop us from
being able to focus when we need to. With an
end of day deadline looming I have my head well
and truly in the zone.18:00
FRIDAY BEERS!
It would be a dark Friday at
Engine if there wasn’t a beer in the fridge! Now
we’ve reached the end of the week we can kick
back a little, discuss what we’ve each been
working on and look forward to a well-earned
break over the weekend.All images: © Engine Creative 2015■ FILE FORMULATION
The structure of layers in Photoshop files and the naming of
conventions used is key to a collaborative studio and working as a
team, as this allows any individual to pick up a piece of work and
continue on with it.
■ LIQUID DESK SPACES
The ability to move around the studio easily is crucial to our team
and the working environment; a designer and developer can work
and collaborate side by side when a project requires it.
■ INNOVATION THREADS
Embrace innovation; allow yourself and your team to be inspired by
other’s ideas and methods of working. Learn from daily
experiences, observations and challenges, they may seem
irrelevant at the time, but moving forward they could be the
foundations of something great.
■ COLLABORATIVE CLOUD DOCUMENTS
We use various programs such as Google Docs, Pages and
Numbers on a shared server via the Cloud functionality, which gives
us accurate, up-to-date data at any given time.
■ EMBRACE NEW TECHNOLOGY
We use the Paper app to sketch out ideas that are then transferred
directly into Photoshop. It’s great for speeding up workflow, and
ideas can be sketched anywhere on the iPad and sent directly
through to designers to work on.heat extra AR App in situ: Promotional images of the heat
extra AR App user screens for Bauer MediaLCST_Lacoste Retail AR Campaign:
Promotional images of the Lacoste LCST Retail AR App campaign