is to connect in a more authentic way
than you’ve done previously with your
audience.How To Use It: You’ll need to borrow
or buy a 360 video camera. Wait. Before
you throw this idea out, you must know
the hassle will be well worth the return.
Remember that the reason 360 video are
so hot now is because it’s ultra engaging.
It feels to the viewer as if they’re actually
there with you. First, Google a few and
take a look. I recommend watching a
couple of slower, serene, narrative 360
video shoots. Artists and creative like you
are starting to use 360 videos to boost
engagement with their art. 360 video
lets viewers have a virtual experience
with your art, gallery, show, process, or
whatever you choose. By having them
with you, their experience becomes more
real and in turn they connect better with
you and your art brand.The Advantage: You don’t have to be a
videographer with lots of knowledge of
video production. It’s as simple as recording a
regular video. And it’s just as simple to edit and
upload. So, be one of the first to use it and win
big. It works great on mobile, desktop, or laptop.
Video yourself outside, on stage, in your studio,
at a show, etc. The ideas are endless as are the
opportunities.
The Drawback: You’ll have to access a 360 camera.
They can range in price from the mid $200’s on
up. If you look around, you might just score one
for much lower.
- Live-Streaming Video
Last year, live-streaming video hit the Internet
with little mainstream fanfare. Now that early
adopters have turned into real users, sites like
Periscope and Meerkat have been followed by
others like Blab.I'm, and Appear.in. Many are
joining in and live-streaming video is becoming
surprisingly popular.
The reason live-stream is contagious is because
unlike a video that’s recorded previously and
posted after the fact, the live stream is as current
as you can get. And the current is all the craze in
social right now.Using live stream video lets you easily meet your
fans face-to-face (virtually) by removing the
distance barrier. Fans can interact with you in
real time, yet be thousands of miles away. These
interactions carry more truth, reality, transparency
and authenticity. People are embracing these
ideals as the new norm for social.How to Use It: Sign up on one of the free
platforms such as Periscope. Set up your profile.
Watch some sample streams. Start the process
by choosing what you’ll broadcast. Come up with
a simple idea. For example, you could stream a
painting session, sculpting, welding, dancing,
singing, etc. Decide on your space and a time.
Write an introduction to let your audience
know what you’ll be showing them. It might be
intimidating, but remember, you’re the expert
and people want to learn more about you and
your amazing talent. So, try it! You might just end
up being one of the first on Periscope to become
an artist celebrity.The Advantage: There are a lot of people using
live streaming video, but not many yet who are
using it specifically for the arts. Because it’s still a
fairly new social practice, by starting now, you can
get ahead of the curve. You could create a channel
that dominates Periscope. You can feasibly
dominate your own niche. For example, maybe
you conduct live streams for beginning artists
teaching them the ins and outs, or behind-the-
scenes looks at what it takes to be an organized
artist, or even step-by-step tutorials on specific
art methods, and so on.The Drawbacks: Live streaming requires your time
and full attention. You don’t have the freedom
to pause and return later the way you can with
regular video. You also won’t be able to edit, of
course. In addition, you have to prepare your
environment ahead of time (dirty socks off the
floor) and have a specific topic and basic outline
in mind of what you want to cover. You’ll also
want to have a general timeline (15 to 20 minutes
is best). Finally, while additional purchases aren’t
necessary, you may find yourself wanting a smart