in their interests. Meet them where they’re at
literally. Learn about them so you can directly
market to their wants and needs. Ask a relevant
question that centers around their knowledge
base, but has to do with your genre, request
votes for choosing content and so on.
How To Use It: If you’re a portrait photographer
living in a college town where your target market
is usually focused on hometown college football,
then you could get some great shots of athletes
and ask to display them in a busy local pub. Include
your social handles on the information posted
with your works. Now you’re showcasing your
talent while at the same time giving fans a way to
connect with you online. Providing products that
hit right at the heart of your market’s interests as
well as positioning them right where they’re most
likely to see them is smart and adaptive. It just
takes a little research and some effort and BAM,
you've got them.
The Advantage: Your job, of marketing will
become more enjoyable in a lot of ways. It's like
finding a clearance sale and scoring big by saving
money. Only you'll be scoring big by gaining
zealous fans because people’s enthusiasm is
contagious once you tap into their interests.
You'll get to start having real life conversations
initiated by them first (which is the best way to
sell something anyway).The Disadvantage: Adaptive marketing takes more
thought and planning. It can also feel like you're
trying to be something you're not if you don't
do it right. There's a line in the sand that you'll
want to draw to stay true to you, which is why
people love you in the first place. But just as you
see in your significant, real-life relationships that
you hold dear to your heart, online relationships
flourish if you make the effort to show interest in
their interests first.It'll take an investment of your time and energy,
but little by little you'll grow as a modern day
marketer using these methods.These free marketing tools plus free sites
like artsrow.com will help to position you for
a strategic takeover.- Paula Soito
Contact Paula Soito
CEO / Founder - artsrow.com
[email protected]