business_spotlight_2014_no_02__

ISSUE 25

IN ACTION: CREATIVE VERBS

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Make it!

make a product ein Produkt herstellen

make it big ifml. groß rauskommen

make an impression Eindruck machen

make a killing ifml. einen Reibach machen

make sth. bigger, better, etw. größer, besser, billiger,

cheaper, more efficient, etc. effizienter usw. machen

make sth. move, flow, etw. sich bewegen, fließen,

grow, etc. wachsen usw. lassen

make sth. happen etw. geschehen lassen

‡ If you inventsomething, you make some-

thing that did not exist before:

“Whoever invented pizza was a genius.”

‡ If you innovate, you make changes to

something by introducing new methods,

ideas or products:

“You can’t innovateif you don’t have time

to play with ideas.”

‡ If you develop something, you improve it or

make it better, more advanced or more

elaborate:

“It took us years to developthis system.”

‡ If you discoversomething, you are the first

to find something that exists:

“We discoveredthis method purely by

chance.”

‡ If you engineer something, you design and

build it, often using advanced technology

or special skills. If you re-engineer some-

thing, you change the design or structure

of something, using new methods or tech-

nology:

“We’ve successfully engineereda whole

new line in car motors.”

“We’ve re-engineered the whole system so

that it works on other platforms, too.”

More “creative” families

create sth. etw. (er)schaffen

create a product ein Produkt kreieren

create a solution eine Lösung finden

create jobs Arbeitsplätze schaffen

creative schöpferisch, kreativ

develop (sth.) (etw.) entwickeln,

weiterentwickeln

develop an idea eine Idee entwickeln

develop a drug Arzneimittel entwickeln

let’s see how things mal sehen, wie sich die

develop Dinge entwickeln

developer Entwickler(in); Bauträger(in)

development Entwicklung; Erschließung

redevelop (sth.) (etw.) neu entwickeln

software developer Softwareentwickler(in)

underdeveloped unterentwickelt

discover sth. etw. entdecken

discovery Entdeckung

make a discovery eine Entdeckung machen

engineer [)endZI(nIE] Ingenieur(in); Techniker(in)

engineer sth. etw. konstruieren

engineering Ingenieurwesen; Konstruktion

genetically engineered gentechnisch verändert

[dZE(netIk&li]

re-engineer sth. etw. überarbeiten, umkon-

struieren

reverse engineering Nachkonstruktion

[ri(v§:s]

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