business_spotlight_2014_no_02__

ISSUE 25

Google

SKILL UP!

Start-up or upstart?

As innovation is also about mak-

ing changes, the language we use

to talk about it may change, too.

For example, an “upstart” is gen-

erally someone who has suddenly

become wealthy or successful —

and is arrogant about it. The term

is used negatively. Now, it’s also

used to talk about innovative

small companies that have few

resources — but are changing

the way that traditional compa-

nies work. “Start-up” is the more

common term for new companies,

for the moment. When you read

about innovation, look carefully at

the language. What’s new?

What ideas

have you got?

I’ve been toying with an idea.

I’d like to floatan idea or two.

Don’t abandonmy idea yet.

It’s the perfect place to

nurtureideas.

We need the team to evaluate

his idea.

Get the best team

agile[(ÄdZaI&l] (geistig) beweglich

diverse[daI(v§:s] vielfältig

independent selbstständig

interdisciplinary fachübergreifend,

[)IntE(dIsEplInEri] interdisziplinär

multidisciplinary fachübergreifend,

[)mVlti(dIsEplInEri] multidisziplinär

world-class Weltklasse

Innovators work together

corporate innovator Innovator(in) in der Firma

engineer[)endZI(nIE] Ingenieur(in); Techniker(in)

physicist[(fIzIsIst] Physiker(in)

researcher Forscher(in)

scientist[(saIEntIst] Wissenschaftler(in)

social scientist Sozialwissenschaftler(in)

subject-matter expert Fachexperte/-expertin

thought leader Meinungsführer(in)

Entrepreneur or intrapreneur?

An entrepreneuris someone who organizes, starts or runs an or-

ganization and takes risks. Today, many companies like to encourage

entrepreneurialismin their organizations. You will also see the term

intrapreneurto describe this phenomenon.

entrepreneur[)QntrEprE(n§:] Unternehmer(in)

entrepreneurial [)QntrEprE(n§:riEl] unternehmerisch (denkend)

entrepreneurialism [)QntrEprE(n§:riElIzEm] Unternehmergeist

entrepreneurship [)QntrEprE(n§:SIp] Unternehmertum

intrapreneur [)IntrEprE(n§:] Binnenunternehmer(in)

intrapreneurship [)IntrEprE(n§:SIp] Binnenunternehmertum

abandon an idea eine Idee aufgeben

evaluate an idea eine Idee bewerten

float an idea eine Idee vorbringen

nurture an idea [(n§:tSE] eine Idee fördern

toy with an idea mit einer Idee spielen

16-17 Small talkDDD 14.01.14 14:12 Seite 17