- CONTENTS 412010
12
Business
idiomsWORKING WORLO6 Names and News EDIlmII
The latest from the world of business
10 My Working Ufe ..
German diving trainer Regina Rinkenburger,
who started a new lile on the Red Sea in EgyptTEST
- 12 Business Idioms
Find out how weil you understand English
idioms used in typical business situations
GLOBAL BUSINESS)0- 18 Publishing ccm
A look at how India is becoming the biggest
market for English.language books
20 Head· to·Head rt!W Wlif)
Should the cosmos be commerdalized?
22 Business Press
Comments from Ihe world's media
Behind th e Headli nes
Media Watch Language in t he news
INTERCUIJURAL COMMUNICATION
26 Professional Cultures
Cultural differences between professional
groups can be both surprising and predictable
32 Dialogue EJI!I:I
Two sports psychologists. one in the UK and the
other in Germany, discuss their work
34 The View from Here mm
Sout h Africa's grandma footballe rs
Country File South AfricaBUSINESS SKILLS
,.. 3 6 International Leadership crm
A look at the tour main challenges lacing
business leaders who work internationally
language survival guide to cut out and keep
,.. 4 3 On t he Une Act lve IIstening ..
,.. 44 Say 1I in Style Diseussing pros and eons
)0- 45 Meet i ng Point Make your meetings effident cm::ICAREERS
,.. 46 DiHicult Bosses Dmifj
Is your boss causln!!: you problems? Two
experts provide advlce on what you ean do
50 The Job Doctor Specialists and generalists CI" !!111ft
52 My Way Brit ish hotel owners in Marrakesh cm::IMANAGEMENT
56 DiHicult Decisions cm::I
Three managers ta lk about tough choices
)0- 60 What I've Learned "mlfj
Lady Gaga, t he Queen of pop
6 2 Business Basics "l/III4IIf)
Business process re-engineerin!!:
63 Executive Eye Moral and morale cmaTECHNOLOGY
64 Rare Earth Elements "iti !F1Ifi
Minerals at the heart of technology
68 Language Focu s Mathematics l!IZImI
7 0 Innovations New product developments mz:mJ
71 Technically Speaking I:ml
Eamonn Fitzgerald on patent wars412010