The Price of Prestige

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a contest of beneficence 107


Patterns of gift exchange are a good example of the social signals at-

tached to receiving or giving. Studies show that recipients try to match the

value of gifts they receive. Consequently we tend to give more expensive

presents to rich relatives than to poor ones, even though the poorer rela-

tions may have a greater need for presents and may use and value them

more (Zahavi and Zahavi 1997 , 226 – 29 ). Cross- national comparisons of

tipping patterns find that tipping, a form of nonreciprocal giving, is more

prevalent in more hierarchical societies (Lynn 1997 ). Keohane ( 1986 , 7 )

notes that true reciprocity can only exist among equals. Accordingly, any

prosocial offering across status differentials cannot be truly reciprocal

because it involves power exchange. Mauss makes similar observations

in his classic anthropological study of gift- giving practices around the

world.

The unreciprocated gift still makes the person who has accepted it inferior, par-
ticularly when it has been accepted with no thought of returning it.... Charity
is still wounding for him who accepted it, and the whole tendency of our moral-
ity is to strive to do away with the unconscious and injurious patronage of the
rich almsgiver. (Mauss 1990 , 63 )^14

Peterson ( 1993 , 860 ) notes that in certain cultures “giving can be con-

strued as both rude and dominating — even as an aggressive act.” Power

exchanges that occur through acts of giving and receiving led Derrida to

conclude that a pure gift is an impossibility. Once a gift is recognized as such

by either the giver or the recipient, it is no longer pure and free because it

entails an exchange of power (Derrida 1991 ; Laidlaw 2000 ).^15 Maimonides

endeavored to minimize such power exchange by prescribing anonymous

and inconspicuous giving as the preferable and most righteous forms of

charity (Bremner 1996 , 18 ). An expectation of perfect reciprocity — a gift

for a gift, an eye for an eye — commodifies the gift and pushes it back into

the familiar realm of market exchange (Hyde 2007 , 90 ). In many examples

of gift economy there is a conscious effort to decouple reciprocity, either

through an institutionalized delay in reciprocation or in the establishment

of indirect reciprocity, in an effort to prevent such commodification (Hage,

Harary, and James 1986 , 109 ). Perfect reciprocity thus depoliticizes pro-

sociality. International prosociality, far from being reciprocal, is therefore

highly political.

International actors often prefer to incur high costs rather than be seen

on the receiving end of prosociality. Strong actors rarely accept charity even
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