The Price of Prestige

(lily) #1

status symbols and luxury goods 41


on ornamental clothing (Benhamou 1989 , 35 n 17 ). Since out­ of­ control con­

spicuous consumption imposed such high social costs, governmental regu­

lation was seen as necessary and legitimate.

Generally, there are two types of sumptuary laws: proscriptive laws

(that ban the consumption of certain items) and prescriptive laws (that

dictate appropriate consumption based on class or rank) (Benhamou 1989 ,

27 ). Regardless of the selected approach, most sumptuary laws proved

ineffective over time because of weak enforcement and continuous social

demand for conspicuous consumption. Once one avenue of consumption

was blocked, consumers found new ways to establish (or cross) class dis­

tinctions. Consequently, changes in fashion tended to outpace the speed

of legislation (Hooper 1915 ). The fact that sumptuary laws were deemed

necessary already indicates social fluidity and instability. When class dis­

tinction is clear and stable, the threat of a spiral of luxuria is less acute. In

a study of the timing of Roman sumptuary legislation, Dari­ Mattiacci and

Plisecka ( 2010 ) develop a formal model to demonstrate that sumptuary

laws were introduced when there was a mismatch between economic and

political power. Legislators relied on these laws to protect their eroding

influence. Similarly, Benhamou ( 1989 , 34 ) finds that 70 percent of sump­

tuary legislation occurred during the Renaissance, a time of great social

upheaval and fluidity.

Even in its heyday, sumptuary legislation often proved an ineffective

instrument of domestic governance. Yet controlling conspicuous consump­

tion internationally is even more challenging. First, international politics

lack an overarching authority that could intervene to curb spirals of excess

when those get out of control. Second, restricting conspicuous consump­

tion is mostly a public good and thus subject to the problem of collective

action. Third, in the absence of enforcement, a collective agreement to

reduce excess would require cooperation and trust. However, if spirals

of excess are indeed indicative of unstable social hierarchies and status

insecurity, they may occur in times in which cooperation and trust are in

short supply. Nevertheless, while there are no explicit cases of interna­

tional sumptuary laws, many international regimes do include a sumptu­

ary dimension. For example, the nuclear Non­ Proliferation Treaty, which

was created to prevent a spiral of procurement, famously prescribes differ­

ent patterns of consumption to different classes of states: great powers are

allowed to develop and keep nuclear weapons, while lesser powers must

limit their consumption to nonweaponized nuclear energy. Arms control

agreements, more generally, can be seen as attempts to curb periods of
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