The Price of Prestige

(lily) #1

status symbols and luxury goods 45


Symbols of class membership usually do not refer to one source of sta­

tus but to a configuration of sources. It is usually not enough for a country

to show superiority on one index of power alone in order to gain legitimate

claim to a great­ power status. Hence, actors will seek to acquire at least

some of the constellation of status symbols that could signal membership

in a certain class. Therefore, it is not surprising to find the same actors ex­

hibiting patterns of conspicuous consumption across different indexes of

power. Thus, for example, we can find Brazil acquiring a carrier, investing

in an ambitious space program, and striving to achieve an enhanced role

in international prosocial endeavors. This complexity of class distinction

makes it more difficult for observers to identify fraud. An actor may have

some of the requirements for membership but fall short on others. There­

fore, as long as the pretender is within the margin of doubt we will find

it hard to reject the legitimacy of her claims for membership in a desired

class (Goffman 1951 , 297 ).

Status symbols are not a function of cost alone. Classification depends

not only on the magnitude of actors’ consumption but also on the type of

goods that they choose to consume. For Bourdieu ( 1984 ), taste has a clas­

sifying significance that is central to the process of class distinction. Taste

directs members of a certain social stratum to choose one bundle of com­

modities over another. For example, observers note that emerging powers

tend to show a “widespread propensity to procure highly sophisticated, ex­

pensive weapons systems and technologies, despite well­ known absorption

handicaps, and to reject equally serviceable, but cheaper, and perhaps less

expensive options that are readily available” (Jones and Hildreth 1984 , 65 ).

Many of these weapons systems are so poorly maintained and operated

that they often actively reduce the military capabilities of these emerging

powers. Interestingly, according to C. Wright Mills, patterns of conspicuous

consumption are most prevalent among the nouveaux riches, as aspiring

newcomers try to ensure their position by translating money into status

symbols (Mills 1959 , 58 ). In many ways emerging powers are the nouveaux

riches of the international system, and they seem to behave accordingly. We

can assume that both the nouveaux riches and the nouveaux poor would

have greater incentives to invest in the acquisition of status symbols: the

first to announce their arrival, the latter to delay and conceal their decline.

Being labeled a member of a certain class often entails categorical sig­

nificance that cannot be subordinated to questions of balance of power.

The label “major power” brings with it certain privileges and responsi­

bilities. However, not all international relations scholars accept this no­

tion of classification. Waltz’s view of international relations, for example,
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