The_Essential_Manager_s_Handbook

244 / UNDERSTANDING COMMUNICATION SKILLS

Planning your speech

Choosing your approach

The choices you make, from the content of the message you send to

the medium you select, all have a direct impact on the outcome of your

communication. Whatever the situation, ask yourself about the following:

Getting people to listen to what you say, read what you write, or look at

what you show them isn’t easy. How do you persuade them that paying

attention to your message is in their best interest? The key to ensuring

that your communication hits the mark is detailed planning.

higher returns to

shareholders are

reported in companies

that are led by good

communicators

47 %

QUESTION YOUR

OWN ROLE

Ask yourself whether you are

the right person to send the

message. Will your signature

compel people to action,

or might the message be

more effective coming

from your manager, or

someone closer to the

intended audience?

Tip

US_244-245_Planning_Your_Approach.indd 244 30/05/16 3:04 pm