NEGOTIATING WITH POWER / 403
USE LIKEABILITY AND INTEGRITY
When in a weak position, do not
underestimate the power of personal
likeability. People do business with
people they like and whom they can
trust to keep their promises and
deliver good value.
Tip
US_402-403_Negotiating_with_power_2.indd 403 30/05/16 3:06 pm