46 / MANAGING A TEAM
Maslow’s hierarchy of needs
SAFETY
NEEDS
Once physiological
needs are satisfied,
safety needs are
aroused. These can
be satisfied at work
by having job security
and safe working
conditions, and
receiving medical
benefits.
PHYSIOLOGICAL
NEEDS
Our most basic
needs are for physical
survival, such as to
satisfy hunger or thirst.
At work, this is receiving
enough pay to buy food
and clothing and pay
our bills.
Motivating others
Understanding needs
As a manager, you need to understand
what drives your team to do the best
that they can. American psychologist
Abraham Maslow proposed that every
individual has a five-level hierarchy of
needs that they are driven to attempt
to satisfy. After a lower-level need has
been largely satisfied, its impact on
Every day, people make decisions about how much effort to put into their
work. Managers have many opportunities to influence these decisions
and motivate their team by providing challenging work, recognizing
outstanding performance, allowing participation in decisions that
affect employees, and showing concern for personal issues.
Ability is the product of
aptitude, training, and
resources, while motivation
is the product of desire and
commitment; all are required
for high performance levels
US_046-047_Motivating_Others.indd 46 30/05/16 3:00 pm