MOTIVATING OTHERS / 47
SELF-
ACTUALIZATION
NEEDS
The highest level is
to feel that we are
achieving life goals.
At work, this means
being able to exercise
creativity and to
develop and fully
utilize our skills.
ESTEEM NEEDS
Next, we are motivated
by the need for
self-esteem and
esteem from others,
such as recognition
for accomplishments
and promotion.
SOCIAL NEEDS
Once you feel
reasonably secure,
social needs begin
to take over. At work,
this means having
good relationships
with coworkers and
participating in company
social functions.
behavior diminishes, and a person
may begin to be motivated to gain
the next highest level need.
There are two aspects to what
makes a person perform well: ability
and motivation. Ability is the product
of aptitude, training, and resources,
while motivation is the product of
desire and commitment. All of these
elements are required for high
performance levels. If someone is
not performing well, the first question
you should ask yourself is: “Is this
person’s poor performance the
result of a lack of ability or a lack of
motivation?” Motivational methods can
often be very effective for improving
performance, but if the problem is lack
of ability, no amount of pressure or
encouragement will help. What the
person needs is training, additional
resources, or a different job.
of people are motivated by doing a
meaningful job compared to 25%
who are primarily motivated by money
29 %
US_046-047_Motivating_Others.indd 47 30/05/16 3:00 pm