CONVERTTHE BASICS
In this section of the book, we’re going to go through how to create webinars to
convert. These webinars are basically going to serve as sales messages or sales
pieces for your prospects.
You’re going to be learning some incredible action-oriented strategies
that will get people signed up for your webinar, with or without a list.
You don’t necessarily need a list in order for this to work. If you have
one, that's fantastic, and it’s going to help you grow more quickly. We’re
also going to give you some strategies on getting people to attend your
webinar. We’ll talk about how to make those folks stick around for the
close, how to get them to buy your stuff, and how to keep them coming
back for more.
Before I knew how to write sales copy, I was making money with
webinars. I remember the first webinar that I ever did had 14 people on
the call. I was selling a $397 course and we got two buyers. That small
test was enough to really get me excited about webinars. That was
several years ago.
This section is laid out into a number of short chapters. The chapters are
very simple, and they walk you through the front to the back on how to
create and scale webinar presentations, and how to sell products, no
matter what industry you’re in: health and fitness, disaster survival,
finance, anything.
The material is designed to help you brainstorm your topic for the
webinar, to teach you what works for webinar creation, to produce sign-
up pages, to design the webinar itself, to use different thought processes
for producing a webinar that works, and to create calls to action, from