CONVERTthat easier. We’ll be talking about those in a later chapter.
You can sell anything on webinars! You can sell:
- Windows
- Printing services
- Local marketing
- Physical products
- Digital products
- Coaching and consultation
- Vacation packages
- Seminars
- ...anything!
You name it—you can sell it on a webinar. That is the beauty of it.
Last, but not least, webinars convert better than sales letters—bottom line. I’ve
talked to friends who have really great information product businesses, and they
solely use webinars as a substitute for sales letters, because webinars will
convert at anywhere from 25 and 30% of their price point, which was $67. Sales
letters converted 4%.
That is why they use webinars for everything. They are also very easy to set up;
they are easy to brainstorm; they are easy to walk-through; and they are easy to
ask for a close. You should have success on your first try.
If you have more than 15 or 20 people on your first webinar, you should have
success on your first try. You hardly need any technology. You can use the
microphone on your laptop, and there are 30-day trials of webinar services. It is
easy to pull off.
Webinars are really very easy to put together and pull off as long as you follow
the formula that we’re going to outline in the rest of this section.