Convert-physical-book-v1.8

JASON DROHN

FINDING THE RIGHT TOPIC

Choosing the topic for your webinar is your first big hurdle.

There are a couple of questions that you need to ask yourself before you get
started:

• What do I talk about for 45 minutes? What is it that you can just riff on
  for 30-45 minutes that is going to be interesting and somewhat
  entertaining and educational to the people who are showing up?


• What will people be interested in knowing? What is the market that
  your product is in? What are people going to actually spend an hour
  taking in?


• What is normal on a webinar? Just ask yourself, if you have been on
  any webinars, and I am assuming you have, what do people in your
  market generally talk about? Because if you have seen the same
  webinar happen a few different times, then that topic resonates with an
  audience.


• What is the typical sequence of events? In those webinars, how does
  the webinar presenter actually put together the webinar itself?


• What will keep people on until the end?

These are a few of the things you have to think about before putting your own
webinar together. If you can figure out what would keep you until the end of a
webinar, chances are your prospects are going to be incentivized by that same
thing.

Typically, webinars go like this:

Minutes 0-5: