to be a successful communicator. For example, learning how to compromise, show
empathy, and listen intently can be learned. Solomon and Theiss further affirm that
effective communication skills can be acquired when they write:“Although people
are born with the ability to communicate, creating and interpreting messages requires
self-knowledge, attention to a communication partner’s perspective, detailed under-
standing of how the situation shapes meanings, and an ability to select and sequence
messages to achieve particular goals. These abilities take effort and practice to
develop.”^11
The Message You Send Is the Message Received
We have already mentioned that the communication process is multifaceted and
complex. Yet many people believe that the message they send is the one that the
other person receives. That notion is bogus, as it is predicated on the false premise
that the recipient of the message decodes the message inexactlythe same way the
sender of the message encoded it. Hence, telling is communicating. This myth
assumes that people are like computers and that human communication simply
involves the direct transfer of information. This view does not allow for variables
such as each person’s background, memory, values, beliefs, vocabulary, and the like
to be in operation when people communicate. This misconception is often at the
heart of major conflicts and misunderstandings when people attempt to share their
internal states but have very different interpretations for what they believe to be the
same messages. Of course, when you add the dimension of culture into that equation,
this misconception becomes even more problematic. Later in this chapter, we discuss
some ways to minimize some of the problems associated with the misconception that
the message sent is the message received.
Culture
Moving from communication to culture provides us with a rather seamless transi-
tion, for, as Hall points out,“Culture is communication and communication is
culture.”^12 In fact, when examining communication and culture, it is hard to
decide which is the voice and which is the echo. The reason for the duality is
that you“learn”your culture via commu-
nication and that, at the same time,
communication is a reflection of your
culture. Worded slightly differently,cul-
ture is both teacher and textbook.
This book manifests the authors’strong
belief that you cannot improve your intercultural communication skills without having
a clear understanding of this phenomenon called culture. The following examples
demonstrate the powerful link between communication and culture:
- Somepeople are delighted and smile when someone pats the head of their young
child. Yet in other cultures, such a gesture is deemed an inappropriate act. Why? - Some people seek the company of others when they are grieving, but other people
seek solace. Why? - Some people scratch their ears and cheeks as a sign of happiness, but people in
other places of the world smile when they are happy. Why?
REMEMBER THIS
Communication and culture work in tandem.
Misconceptions About Human Communication 37
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