CHAPTER 10 Cost–volume–profit analysis 425
Break-even analysis for a single product or service
The break-even analysis for a single product is detailed in illustrative example 10.1.
ILLUSTRATIVE EXAMPLE 10.1
Break-even analysis for a single product
Nicholas Cash, the owner of Advantage Tennis Coaching (ATC), is planning to take a squad of junior
players who have reached qualifying standards to the National Tennis Australia Junior Champion-
ships. The tournament will be held at the Gold Coast in Queensland. Players will be transported to
the tournament in a bus (48 seat capacity) from Brisbane and ATC will engage an additional coach
to support the athletes during the tournament. In recognition of achieving squad selection criteria,
ATC will award each player a kit bag embossed with the event and their name. Lunches will be
provided.
Participation charge (parents to pay)
Nomination fees
Embossed kit bag
Lunches and sports drinks
Support coach
Bus hire from Brisbane to Gold Cost
$ $ $ $ $ $
150
25
35
30
1 200
600
per player
per player
per player
per player
for the event
for the event
The break-even calculation (in units or players) can be expressed as:
Fixed costs $
= x break-even (units or players)
Contribution margin per unit (or player) $
where the contribution margin (per unit or player) is equal to the selling price (participation charge) per
player less variable costs per player.
So, for ATC, the contribution margin per player would be equal to:
Selling price (participation charge) per player
Variable costs per unit (or player):
Nomination fees
Embossed kit bag
Lunches and drinks
$25
35
30
$150
90
Contribution margin per unit $ 60
The break-even point for ATC in numbers of players attending the championship is:
Break-even for ATC =
Fixed costs
Contribution margin per unit
=
$(1200 + 600)
$60
=
$1800
$60
= 30 players
CVP analysis may also be viewed in graphical form as shown in figure 10.4.