Case 13: Polaris and Victory: Entering and Growing the Motorcycle Business C-177
Exhibit 12 Polaris Mission, Strategy, Objectives, Vision, Creed and Values
Vision
Fuel the passion of riders, workers and outdoor enthusiasts around the world by delivering innovative, high quality vehicles,
products, services and experiences that enrich their lives.
Strategy
Polaris will be a highly profitable, customer centric, $8B global enterprise by 2020. We will make the best off-road and on-road
vehicles and products for recreation, transportation and work supporting consumer, commercial and military applications. Our
winning advantage is our innovative culture, operational speed and flexibility, and passion to make quality products that deliver
value to our customers.
Objectives
■ Powersports − 5-8% annual growth
■ Growth through Adjacencies – $2 billion from acquisitions and new markets
■ Global Market Leadership- 33% of Polaris revenue
■ Strong Financial Performance – net income of 10%Creed
At Polaris, making great products is not just a job – it is a way of life. That is why our creed is etched in steel at the entrance at
each of our locations. Our employees are not only building and designing our machines, they are also enthusiastic riders. This
gives us the competitive edge as we work together to make the riding experience better.
Polaris Values
Polaris is a strong believer that the key to its success is in the ethics and values of its employees. The Polaris values were
defined by its employees, and to prove that this is not just lip service, the Polaris Performance Management Program evaluates
employee performance not only on delivered results but also on how well they represent company values:
Team Player Integrity
Innovation Passion for Excellence
Employee Development Problem Solver
Customer Focus LeadershipSource: file:///C:/Users/cshrader/Downloads/PII%20Investor%20Pres%20Nov-2014%20(1).pdf (Presentation to investors, 2014).
NOTES
- Polaris Industries 2013 annual report
(shareholder letter). - From Ho Hum Springs a Radical Vision:
Victory Motorcycles enters its 10th year
with a distinct lineup and a healthy
reputation, by Dennis Johnson, Big Twin
Dealer, February 2008, pp. 4–6. - Dealernews, May 22, 2009.
- Polaris Industries, Form 10-K, United States
Securities and Exchange Commission,
December 31, 1997. And http://finance.
yahoo.com//pr?s+PII+Profile. - Polaris Industries Inc., Corporate Profile,
http://www.polarisindustries.com. - Ryberg, William (1998). Polaris Declares
‘Victory’: A New Motorcycle is Joining the
Road – and it’s Made in Iowa. Des Moines
Sunday Register, August 2. Pp. 1G–2G.- Dapper, Michael & Klancher, Lee (1998).
The Victory Motorcycle: The Making of a
New American Motorcycle. MBI Publishing
Company, Osceola, WI. - Klebnikov, Paul (1997). Clear the Roads,
Here Comes the Victory. Forbes, October
20, 1997, v. 160, n 9, p. 162 (3). - http://www.bizjournals.com/milwaukee/
news/2010/12/23/polaris-layoffs-in-osceola-
begin-march-1.html?ana=yfcpc. - Stotts, Micelle, Master’s thesis, Iowa State
University, 1999. - Dapper, Michael & Klancher, Lee (1998).
The Victory Motorcycle: The Making of a
New American Motorcycle. MBI Publishing
Company, Osceola, WI, pg. 12.- Ibid, pg. 13.
- Ibid, pg. 17.
- Ibid. Pg. 15.
- Ibid, pg. 16.
- Ibid, pg. 30.
- Brown, Stuart F. (1998). Gearing Up For
The Cruiser Wars. Fortune, August 3, 1998,
p. 128B-L. - Dapper, Michael & Klancher, Lee (1998).
The Victory Motorcycle: The Making of a
New American Motorcycle. MBI Publishing
Company, Osceola, WI, pg. 71. - Mollet, Kevin. Motorcyclists Impressed by
Victory Performance During Demo Rides