C-178 Part 4: Case Studies
at Daytona Bike Week. http://www.victory-
usa.com/victory-usa/demo.htm.- Polaris Industries’ Victory Motorcycles
Ready to Roll. July 9, 1998. http://www.
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Cruiser” by Cycle World. May 12, 1998.
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cyclewld.htm. - Murphy, John (1997). Polaris Enters the
Motorcycle Market. Dealernews, April 1997,
v 33, n 4, p. 36. - Victory: the New American Motorcycle,
2010 victory Touring DVD, Polaris Industries,
2009. - Ryberg, William (1998). Polaris Declares
‘Victory’: A New Motorcycle is Joining the
Road – and it’s Made in Iowa. Des Moines
Sunday Register, August 2. Pp. 1G–2G. - Miller, James (1998). Polaris Set to
Challenge Harley in Motorcycle Market.
Wall Street Journal, March 11, 1998, p. B4. - Historic Cross-Country Victory Motorcycle
Tour – the Rock to RockVictory Tour –
Begins with Kick-off at New York
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com/victory-usa/mtour.htm. - Worwa, Susan (1998). Just Like the
Motorcycle Itself, Victory Trucks Are Award
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victory-usa/victruck.htm.- Polaris Industries Inc. 1997 Annual Report.
- Duchene, Paul (1998). Minneapolis-Based
Polaris to Fight Harley-Davidson in
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Anatomy of a Start-up, Excelsior-
Henderson Makes a Bid to Become the
Next Harley-Davidson. Inc. Vol. 19, N0, 16,
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Three, And Now There are Three. Winding
Roads Motorcycle Times, http://members.
aol.com/JFA2/three.html. - Rose, Robert L. (1997). Polaris is Revving Up
to Sell Motorcycles in the U.S. Market. Wall
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Timothy T. (1997). Harley-Davidson 1997. - That VROOM! You Hear May Not Be a Harley.
Business Week, Oct 20, 1997. p 159–160. - Nolan, Richard and Kotha, Suresh, Harley-
Davidson: Preparing for the Next Century,
Harvard Business School case, April 20,
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37. Taylor, Alex, Fortune, September 17, 2010.
38. The Legend is Back, Excelsior-Henderson
Motorcycle Company promotional VHS
tape.
39. Big Dog Motorcycles web site http://www.
bigdogmotorcycles.com.
40. Dealernews, December 2008, Vo. 44, No.
12, pg. 177.
41. http://www.forumtriumph.gr/topic2019.
html.
42. Zero Motorcycles, by Neal Saiki, Fortune,
January 21, 2008, pg. 28.
43. A Motorcycle on a Mission: to get investors
to notice its software, a startup built
the world’s fastest electric bike, by Brian
Dumaine, Fortune, June 14, 2010, pg. 30.
44. http://www.motorcyclistcafe.com/forums/
showthread.php?8995-Victory-lives-up-to-
its-name-for-Polaris-Q3.
45. file:///C:/Users/cshrader/Downloads/
PII%20Investor%20Pres%20Nov-2014
%20(1).pdf (Investor relations presentation,
2014).
46. Source: Polaris Industries Inc., Marlys
Knutson, http://www.polarisindustries.com/
irhome.
47. Source: https://autos.yahoo.com/news/
victory-charger-could-first-electric-
motorcycle-polaris-183041913.html.