Formany,monograms
arefondlyassociated
withearly-2000s
hotshots.Thelikes
ofParisHiltonand
NicoleRichiefrom
TheSimpleLife,and
MeanGirlscharacter
ReginaGeorge
cometomind.But
monogramsstillhave
arightfulplaceevenas
thefashionlandscape
continuestoevolve.
Thiscanlargely
beattributedto
designerswho
constantlyreinvent
themonogramto
maintainitsrelevance.
We’retalkingabout
blowingitup,flipping
itinsideout,orsimply
integratingitinto
modernpieces.
Afineexample
wouldbetheupdate
ofBurberry’sversion.
Uponhisappointment
aschiefcreativeofficer
oftheBritishfashion
houseafewseasons
back,RiccardoTisci
askedhighlyrespected
Britishartdirector
andgraphicdesigner
PeterSavilletodesign
anewincarnationofit.
Burberry’smonogram
isnowsimply“TB”- theinitialsofits
founder,Thomas
Burberry–and
inspiredbythe
house’sarchives.
Thisseason,Louis
Vuittonadoptsanew
fontsizeforitsfamous
monogrammotif.
KnownastheGiant
Monogram,itstrikesa
chordwithanewset
ofcustomers.
Inbothcases,the
monograminstilsthe
brand’scontemporary
designswithasenseof
heritage.Beitprinted
onacanvasbeltbag
orleatherjacket,itis
madeforthosewho
subscribetothevalues
ofthebrand.
Whilehaters
mightbequickto
dismisswearing
monogrammedpieces
asaloudcryfor
attention,wechoose
tothinkofitmore
asasubscriptionto
afashiontribe.Ina
worldthatcanbeso
dividedattimes,a
littlesolidaritydoesn’t
hurt.–VW
568
21 Leatherbag,
$2,090,Burberry.
230 Montaigne
canvasclutch,
$2,900,Dior.
3 Canvasbag,
$2,860,Louis
Vuitton.
4 Monogram
canvassatchel,
$2,500,Saint
Laurent.
5 Leatherjacket
withshearling
collar,$4,810,
Longchamp.
6 Cottonand
polyesterhat,
$1,150,Dior.
7 Cowhideleather
tote,$1,920,
Longchamp.
8 Monogram
canvasplatforms,
$1,560,Louis
Vuitton.417331