Only then can you develop customer
trust in your market that will be stronger
than Amazon’s.
Focus on what your business does
best. Develop a deeper brand rather
than broadening your scope. Of course,
diversifying is tempting with its
possibility of new revenue streams,
but that’s no help if you lose your
reputation for expertise and your loyal
customers. It’s time to be clear and
honest with yourself about what your
business does and why your customers
buy from you.
Amazon is a machine. We found that
one of the best ways to rage against
that machine and demonstrate
expertise is with real people. As a
specialist, you need to have real and
helpful customer service; perhaps by
making an advisory service available
before the purchase. You can also
bring your company alive by including
your teams in marketing and social
media; this shows that your company
is staffed by real people who care and
are experts. Specialise and also scale
To survive and compete with AmazonCLICK TO WATCH: FREUDE SCHENKEN MIT SPREADSHIRT.
TV SPOT VALENTINSTAG 2016.
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