Gigabit Magazine – August 2019

you need to stay in the game. The

quality of your revenue is important,

and of course, it helps if you are

already profitable. But it’s not just

about your rate of growth. If a faster-

growing, profitable rival arrives, you’re

going to need cash to ride out the

storm, work out your response and

implement it.

One response could be to scale

through a merger. This might seem

in direct contrast to the need to

specialise, but Amazon’s scale gives

it the best unit economics and price

advantage. You need to counter the

5.5m

2002

750

Products printed

Year founded

Approximate number

of employees

68

CLOUD

AUGUST 2019