Gigabit Magazine – August 2019

10% or 20% off that Amazon can offer.

So, you can’t just offer the same thing,

hence the need to specialise, but you

also need to think about scale, which

may come in the form of alliances,

acquisitions or a merger.

In some industries, it’s possible that

several brands may merge or build

multi-brand groups with combined

operations and supply chains. Creating

groups like this makes it possible to

generate significant scale and unit

economics that could beat Amazon.

We are surviving the onslaught of

Amazon and managing to compete.

Our response has been to take a good

look at ourselves and our plan for the

future. Competing against Amazon is

extremely tough. To succeed, compa-

nies will need to offer an excellent,

high-service and specialised brand;

be brilliant for their customers.

At Spreadshirt, our goal is to remain

specialists, improve profitability and

stay robust against our strongest

competitor yet.

“At Spreadshirt,

our goal is to

remain specialists,

improve profitability

and stay robust

against our strongest

competitor yet”

—

Philip Rooke,

CEO, Spreadshirt

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