BRAND STORYDAMAN^AUGUST/SEPTEMBER2019162
BRAND STORYTHE SPACE
BETWEEN
IT IS WHERE IMPERFECTION IS CELEBRATED
AND FLAWS ARE REGARDED AS BEAUTIFUL
IN THEIR OWN RIGHT. THIS IS VALENTINO
PRE-FALL 2019V
alentino has taken over Tokyo
for the maison’s latest show. In
conjunction with Valentino’s
TKY Concept store in Ginza Six,
Valentino presented the Pre-Fall 2019
collection for the first time in Tokyo.
And this very occasion also marks the
first time ever that Valentino showing
womenswear and menswear together.
The house’s creative director,
Pierpaolo Piccioli is breaking away
from the house’s world of adorning
beauty and held the show in Terranda
Warehouse of Tokyo, a concrete
building next to the river in Tennozu
Isle. The austere, essential and brutalist
space was meant to create a contrast
with the refined and romantic looks
and complement on the more practical
ones on the runway.
In a way, this is a statement of how
Piccioli adapting Valentino to the
modern world with focus and grace.
Piccioli feels that it’s very important
for him to get Valentino from a
world of exclusivity to inclusivity and
embrace different cultures and beauty.
He wanted to start a conversation
between western culture, his culture
and the Japanese.The concept of Ma and Wabi-Sabi
For the Pre-Fall 2019 collection,
Piccioli is exploring the characteristic
of the host country and dabbled in the
concept of ma – the space or interval
between things or the telling pause in
a conversation. Ma as an expansive and
meaningful void.
As Piccioli looked into Japan culture
to inspire the show, the Italian born
designer was also inspired by wabi-
sabi – a Japanese aesthetic centered