DAMANAUGUST/SEPTEMBER2019177
“As always,Louis Vuitton
presents
luxurious
fabrications
and meticulous
techniques in
the collection”
patchworked flag motifs appeared on the ready-
to-wear and accessories “with the intention of
communicating origin and unification.” This flag
motif also perfectly expressed the maison’s DNA
in the art of travel.
As expected from Louis Vuitton, luxurious
fabrications and techniques were apparent in
the collection. Leather cuffs embossed to form
baroque reliefs, semi-sheer rococo prints on
shirts, as well as the aforementioned houndstooth
chequered from tiny Africas, highlighted the
maison’s savoir-faire.
The leather goods and accessories of the
collection, like in seasons past, are incredibly
covetable. The maison’s favorite men’s bags, such
as the Keepall bag, Steamer bag and Christopher
backpack, were presented in various sizes and
new looks in tune with the season’s inspiration.
While the Louis Vuitton monogram are present,
new hues like fuchsia, neon yellow and red, were
incorporated for the bags. The luggage pieces
became the star of the show, featuring Abloh’s
trademark chains of last season alongside the
introduction of rainbow and flag motifs that
also appeared on the different bags in the
collection. As for footwear, Abloh brought his
classic streetwear touch by debuting new sneaker
silhouettes, taking on a retro-futuristic aesthetic
that merged Vuitton’s luxury background with
Abloh’s streetwear roots.
Any successful businessman knows that
when it comes to business, the best source of
feedback—and some would say the only feedback
that one can trust—is sales. From the remarkable
figures of his debut collection for Louis Vuitton,
and the exciting new collection that is sure to
continue his successful tenure for the French
fashion giant, it is now safe to say that Abloh’s
success as the creative driving force behind Louis
Vuitton wasn’t simply down to excellent luck and
powerful branding, but come from his ability
to create something that is much desired by the
market today.