Da Man – August 2019

NEWS

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With six Super Bowl titles, four Super

Bowl MVP Awards, three League MVP

Awards and 16 Division titles, suffice to say

that Tom Brady embodies greatness. It’s

no wonder that Swiss watch manufacturer

IWC Schaffhausen teamed up with the

legendary athlete. “Tom Brady is arguably

the best quarterback of all time, but also an

admired role model. On the field, his focus

is on performance and precision; off the field, he is a true gentleman,

incredible father and husband while also embodying elegance

and style,” explained Christoph Grainger-Herr, CEO of IWC

Schaffhausen.

With their shared principles of excellence, the esteemed watch

brand serves as a perfect match. “Working with a world-class athlete

with a sense of style and an appreciation for fine watchmaking like

him will enable us to tell the IWC story to a growing audience,

especially in the United States,” Grainger-Herr added. As a

champion, a modern day icon and also a connoisseur of haute

horlogerie, Brady’s collection includes several IWC watches,

among them a Pilot’s Watch Chronograph TOP GUN Miramar

and the iconic Portugieser Perpetual Calendar. “I am honored to

be partnering with IWC Schaffhausen, a brand I’ve long admired,

not only for their timeless design but their precise engineering and

attention to detail,” said Brady. “I am excited to be part of the IWC

family and look forward to collaborating with their talented team to

share the brand’s unique heritage globally.”

Brioni has unveiled its Primo

collection, a contemporary

interpretation of the brand’s

iconic tailoring. And to reveal the

collection, Brioni partnered with

American actor Armie Hammer.

The word primo, meaning first

in Italian, represents the brand’s

introduction into its sophisticated

and effortless elegance of

Roman sartorial savoir-faire. The

Primo collection is masterfully

constructed of the finest wool

fabrics and finishes, including

sharkskin, stripes, birdseye and

micro-patterns within a slender

slim-fit silhouette. Shot in Los

Angeles by Gregory Harris, the

campaign potrays Armie arriving

on set, looking dapper as ever. The

suits are available at Brioni stores

worldwide and at brioni.com

Primo

Selection

Hello Mr. Ambassador

Tom Hardy

Armie Hammer