yoga

14

december 2018 / january 2019

yogajournal.com.sg

ART DIRECTION: ANUJA BAGADE, PHOTO CREDIT: YOGISURPRISE.COM

Gift Guide

the

4 Yoga-Themed Subscription Gift Box

Services to Send a Friend (or Yourself)

Looking for a little

wellness-in-a-box? Read

on to discover 4 of our

favorite yoga-themed

subscription gift box

services, perfect for grads,

yogi dads, or a little

shameless self-gifting.

That ah-ma-zing Thai Yoga

massage. The smell of

a lavender field. Zen

moments like these don’t

have to be something you

only wish you could box

up and take home with

you. The subscription

gift box trend has made

its way into the yoga

marketplace, meaning

you can order a package

of wellness-in-a-box by

the month or longer.

Read on to discover 4

of our favorite yoga-

themed subscription gift

box services, perfect for

grads, yogi dads, your

BFF’s birthday, or a little

shameless self-gifting.

Every Yogi Surprise box is curated with a theme, says Karine Wascher, merchandise manager for

the brand, which launched in 2014. “Our dharma is to share products that have meaning,” she

adds. The company also gives back to groups like the Yoga on High Foundation, which supports

teacher trainees who may not be financially able to pay for training.

What’s in the boxes:

June Yoga Box: The company’s “Bliss Out” theme permeates through the products in its June

Yoga Box ($44.95/month with a retail value of $70), including a Tibetan Singing Bowl, Wooden

Striker, and Hand Sewn Cushion.

Yoga Jewelry Box:To help keep a yogi’s practice alive and fresh, a Yoga Jewelry Box ($24.99/

month with a retail value of $65) delights with hand-crafted jewelry such as mala bracelets and

necklaces, diffuser necklaces with essential oils, and more.

Men’s Yoga Box:In time for Father’s Day,Yogi Surprise will introduce its Men’s Yoga Box, ($55.95).

“Twenty-eight percent of total yogis now are men, up from 18 percent in 2012. It’s an underserved

population,” says Wascher. Some male-specific items will include skin and body care products,

oils, candles, and incense.

Website:www.yogisurprise.com

Yogi Surprise

GIFT GUIDE

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