Mayfair Times – September 2019

(ff) #1

78 MAYFAIRTIMES.CO.UK


T


he London Technology Club, the
Mayfair-based community of
family offices, entrepreneurs and
private technology investors, has
released the third in its ‘Future
Technology Series’ of white papers. The latest
report looks at how future technology will
affect the world of art.
“Overall, the rapid pace of change is
opening up practical and philosophical
questions – such as who owns art created
with the help of technology, how to protect
work from replication, and can works
created by artificial intelligence (AI) still
be considered art? What is clear is that
technology is impacting art, and vice versa.”
Simon Pavitt, chief operating officer of
the London Technology Club, summarises

ART AND TECHNOLOGY:


THE SHIFT FROM


PAINT TO PIXELS


Over 60 guests, including London Technology Club members, gallery owners
and art collectors, gathered at the Royal Academy of Arts for an interactive
panel discussion, with experts from the art world looking at the impact of
technology on the art industry and community

embracing technology in his 70s and 80s.
Technology such as AI is a new tool that
allows artists to maximise human creativity,
automating part of the artistic process while
maintaining control over other parts. The
use of 3D printing has opened new doors to
visualise and create the unimaginable. In the
future, when you see a sculpture you like,
you will be able to go online, buy the digital
blueprint, then print it in your own home.
This has the potential to democratise the
manufacture of artistic goods.

ENJOYING ART
Two challenges confront museum and gallery
owners and curators today: Embracing
digital tools to make experiences more
interactive, accessible, engaging and

here how the report considered three areas:
technology for creating, enjoying and
investing in/collecting art.

CRE ATING ART
The key to artists utilising technology is
the fact it provides new tools to push the
visual experience and the objects they
create... Digital art has redefined the way
art is made, displayed, experienced and
sold. Digital artists employ computer
hardware and digital tools throughout the
whole artistic process, from the creation
of the work to its display to a digitally-
based audience. Look no further than
David Hockney, one of the most inf luential
British artists of the 20th century
creating drawings on his iPhone and iPad,

Digital art platform Se

Di

tion, foun

De

D by Harry

bl

ain

PULL QUOTES

“TECHNOLOGY HAS TO bE


vIEwED AS A POSITIvE


FORCE FOR ART AND


EMbRACED bY THE ART


wOR L D.”


SI MON PAvI T T


“Future technology can be an enhancer, enabling discovery, facilitating
sharing, deepening engagement, providing provenance and even
democratising ownership.”
Simon Pavitt


BOTTOM RIGHT:

(RIGHT HAND SIDE OF THE PAGE):
ABOUT THE LONDON TECHNOLOGY CLUB

SeDition caption
Digital art platform SeDition, founDeD by Harry blain


panel caption
future tecHnology in art panel left to rigHt: KonStantin SiDorov, tom beSt,
Harry blain, bernaDine bröcKer WieDer, robert norton, fabrizio D’aloia
anD Simon pavitt


MT Aug19 84-85 LonTechClub v2.indd 78 30/07/2019 14:32
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