Mayfair Times – September 2019

MAYFAIRTIMES.CO.UK 79

PROMOTION

scalable, and displaying more digital art.

As more digital art is created, expect to see

the rise of dedicated digital art museums.

One thing that is striking about the new

wave of digital art museums is the rich

imagery they create and promote to a wider

audience. As they grow, the sharing of the

visually ‘instagrammable’ work will fuel

even more discovery. The consumption of art

is broadening outside of traditional media

fuelled by technology.

Virtual Reality (VR) and Augmented

Reality (AR) will play a huge role in the

future of art. As hardware costs come down,

viewers will be able to be transported to

exhibitions or galleries – from the comfort

of their own home or to immerse themselves

further as an additional interactive

experience in front of the real artwork.

INVESTING/COLLECTING ART

A number of new technology platforms are

making it possible for small art investors and

art-lovers on a budget to make investments,

as well as increasing liquidity in fine art.

Digital art allows anyone to own and at

the same time share an artwork, not only

its reproduction. Tokenisation allows you

to effectively divide up an artwork into

fractional ownership. Anyone wanting to

t he london technology

club, based in mayfair, is a

community of family offices,

private and institutional

investors, venture capital

firms, technology experts

and influencers. the club

combines networking,

education and co-investment

opportunities in the tech

sector under one umbrella

and provides access to

competitive vc funds with

attractive returns.

fu

ture

te

cH

nology in

ar

t

pa

nel left to rig

Ht

:

Kon

St

antin Si

Do

rov,

to

m

be

St

, Harry

bl

ain,

be

rna

Di

ne

br

öc

Ker Wie

De

r,

rob

ert

norton,

fa

brizio D’

al

oia an

D Simon

pa

vitt

Digital art platform Se

Di

tion, foun

De

D by Harry

bl

ain

liquidate a fraction of their artwork will be

able to do it. Distributed ledger technology

(aka DLT or Blockchain) will democratise

access in a secure and transparent way. All is

leading to the growing recognition of art as

an investment asset class.

Future technology is, without doubt, going

to be the key accelerator of the capability for

investors to be able to buy, sell and collect

art. Who wouldn’t be excited about the

prospect of taking fractional ownership in

their favourite artist’s work? Something that

in the past was just not feasible – now we

can say that art could in the future belong to

everybody.

To download the free

report in full please visit

http://www.londontechnologyclub.com

“T ECHNOLOGY HAS TO bE vIEwED AS A

POSITIvE FORCE FOR ART AND EMbRACED

bY THE ART wORLD.” Si mon Pav i t t

MT Aug19 84-85 LonTechClub v2.indd 79 30/07/2019 14:32