How to Write Newsletters That Get Opened, Read and Clicked
WHAT’S YOUR
NEWSLETTER’S
VALUE PROPOSITION?
YOUR NEWSLETTER NEEDS A REASON FOR EXISTING, and
that reason should not be, “Well, everyone has a newsletter so
we ought to, too.” If that’s how your newsletter started, fine. But
from this day forward, we want it to exist for a purpose. We want
it to earn attention. And if it’s going to do that, it needs to provide
measurable value to two groups:- Your prospects and customers
- Your business